Craig McFarlane
Brand Strategist
Brand manager working remotely and on-site for local and international clients. Working under the pseudonym Orwell McGubbins.
Skills
- Brand strategy and design
- Creative direction
- Marketing strategy
- Project management
- Photography and videography direction
- Adobe Suite – InDesign, Illustrator, Photoshop, After Effects
- Copy writing and editing
Languages
- English, native
- German, conversational
Additional
January 2020 - February 2022
Charity Board Member
Stepping Stones for Families
2015 - 2019
Brand Masterclasses
Young Enterprise Scotland's
Company Programme
2015 - 2018
Guest Lecturer
Strathclyde University
Glasgow Caledonia University
City of Glasgow College
Education
2012
HND 3D Design
Contact
Experience
Brand Manager
Freelance
2020 - Present
- Grew Scottish Engineering’s membership and revenue by £250k through the pandemic
- Delivered a global strategy for Médecins Sans Frontières that gave the best attended SciDays London ever
- Created an accessible brand for deafscotland
Operations Director
Taylor Nisbet
2018 - 2020
- Tripled yearly turnover in less than 18 months
- Quadrupled the price of the average project
- Delivered first six figure turnover
- Doubled the size of the team
- Grew business from a Glasgow focus to UK wide
Marketing Volunteer
2050 Climate Group
2018 - 2020
- Designed marketing focusing on email and digital comms
- Made the brand more accessible Developed the tone of voice, making more accessible to the 2050’s supporters
- As part of the Young Leaders team, I created new events and comms channels to enable Young Leader’s Development Programme alumni could continue to engage with 2050 and work for a low carbon future
Creative Lead
Infinity Potato
2015 - 2018
- Led a collective of freelance designers photographers and social media marketers delivering branding, designs and marketing for third sector clients
- Secured the future of MSF’s global innovation fund with more applicants than all previous rounds combined
- Launched Scotland’s first two-year professional acting qualification with 600% more applications than places
- Brand strategy, marketing, photo and video shoot direction, project management
Graphic Designer
The Publishing Bureau
2013 - 2015
- Lead designer of a team of designers and writers
- Delivered print and email campaigns within set corporate styles
- Focus on national and international charities
- Rolled out Alzheimer Scotland re-brand across their print materials
In-house Designer
The Grand Central Hotel Glasgow
2011 - 2013
- Created marketing and designs for the Champaign Bar and hotel events spaces
- Worked with drinks brands like Moët & Chandon, Veuve Clicquot and Krug
- Standardised marketing and created branded templates for the team to use
