Craig McFarlane Brand Manager

Craig McFarlane

Brand Strategist

Brand manager working remotely and on-site for local and international clients. Working under the pseudonym Orwell McGubbins.


  • Brand strategy and design
  • Creative direction
  • Marketing strategy
  • Project management
  • Photography and videography direction 
  • Adobe Suite – InDesign, Illustrator, Photoshop, After Effects
  • Copy writing and editing


  • English, native
  • German, conversational


January 2020 - February 2022

Charity Board Member
Stepping Stones for Families

2015 - 2019

Brand Masterclasses
Young Enterprise Scotland's
Company Programme

2015 - 2018

Guest Lecturer
Strathclyde University
Glasgow Caledonia University
City of Glasgow College



HND 3D Design



Brand Manager

2020 - Present
  • Grew Scottish Engineering’s membership and revenue by £250k through the pandemic
  • Delivered a global strategy for Médecins Sans Frontières that gave the best attended SciDays London ever
  • Created an accessible brand for deafscotland

Operations Director
Taylor Nisbet

2018 - 2020
  • Tripled yearly turnover in less than 18 months
  • Quadrupled the price of the average project 
  • Delivered first six figure turnover
  • Doubled the size of the team 
  • Grew business from a Glasgow focus to UK wide

Marketing Volunteer
2050 Climate Group

2018 - 2020
  • Designed marketing focusing on email and digital comms
  • Made the brand more accessible Developed the tone of voice, making more accessible to the 2050’s supporters
  • As part of the Young Leaders team, I created new events and comms channels to enable Young Leader’s Development Programme alumni could continue to engage with 2050 and work for a low carbon future

Creative Lead
Infinity Potato

2015 - 2018
  • Led a collective of freelance designers photographers and social media marketers delivering branding, designs and marketing for third sector clients
  • Secured the future of MSF’s global innovation fund with more applicants than all previous rounds combined 
  • Launched Scotland’s first two-year professional acting qualification with 600% more applications than places
  • Brand strategy, marketing, photo and video shoot direction, project management

Graphic Designer
The Publishing Bureau

2013 - 2015
  • Lead designer of a team of designers and writers
  • Delivered print and email campaigns within set corporate styles
  • Focus on national and international charities
  • Rolled out Alzheimer Scotland re-brand across their print materials

In-house Designer
The Grand Central Hotel Glasgow

2011 - 2013
  • Created marketing and designs for the Champaign Bar and hotel events spaces
  • Worked with drinks brands like Moët & Chandon, Veuve Clicquot and Krug
  • Standardised marketing and created branded templates for the team to use