Craig McFarlane Design & Marketing

Craig McFarlane

Design & Marketing

Branding designer working remotely and on-site for local and international clients under the pseudonym Orwell McGubbins.

In my last corporate position, I was Operations Director for a social consulting firm. My creative focus was on the design of printed materials for client communications and the reports we researched.

In my print design for deafscotland, I designed and developed a visual style for their documents and marketing that is accessible to people with visual impairments.

I research, create and develop branding and comms that work across multiple marketing channels – on and offline – for print, social media, website and email.


  • Brand strategy and design
  • Creative direction
  • Marketing Strategy
  • Project management
  • Photography and videography direction 
  • Adobe Creative Suite
    InDesign, Illustrator, Photoshop, After Effects
  • Copy writing and editing


  • English, native
  • German, conversational


2020 - 2022

Charity Board Member

Stepping Stones for Families

2015 - 2019

Brand Masterclasses

Young Enterprise Scotland's Company Programme

2015 - 2018

Guest Lecturer

Strathclyde University
Glasgow Caledonia University
City of Glasgow College



HND 3D Design

City of Glasgow College



2011 - Present

Freelance Branding Designer

  • Grew Scottish Engineering’s membership and revenue by £130k through the pandemic
  • Delivered a global strategy for Médecins Sans Frontières that gave the highest viewer numbers  ever for SciDays London in 2020
  • Created an accessible brand for deafscotland
2018 - 2020

Operations Director

Taylor Nisbet

  • Tripled yearly turnover in less than 18 months
  • Quadrupled the price of the average project 
  • Delivered first six figure turnover
  • Doubled the size of the team 
  • Grew business from a Glasgow focus to UK wide
2018 - 2020

Marketing Volunteer

2050 Climate Group

  • Designed marketing focusing on email and digital comms
  • Made the brand more accessible Developed the tone of voice, making more accessible to the 2050’s supporters
  • As part of the Young Leaders team, I created new events and comms channels to enable Young Leader’s Development Programme alumni could continue to engage with 2050 and work for a low carbon future
2015 - 2018

Creative Lead

Infinity Potato

  • Led a collective of freelance designers photographers and social media marketers delivering branding, designs and marketing for third sector clients
  • Secured the future of MSF’s global innovation fund with more applicants than all previous rounds combined 
  • Launched Scotland’s first two-year professional acting qualification with 600% more applications than places
  • Brand strategy, marketing, photo and video shoot direction, project management
2013 - 2015

Graphic Designer

The Publishing Bureau

  • Lead designer of a team of designers and writers
  • Delivered print and email campaigns within set corporate styles
  • Focus on national and international charities
  • Rolled out Alzheimer Scotland re-brand across their print materials
2011 - 2013

In-house Designer

The Grand Central Hotel Glasgow

  • Created marketing and designs for the Champaign Bar and hotel events spaces
  • Worked with drinks brands like Moët & Chandon, Veuve Clicquot and Krug
  • Standardised marketing and created branded templates for the team to use