Craig McFarlane Design & Marketing

Craig McFarlane

Design & Marketing

Brand manager working remotely and on-site for local and international clients. Working under the pseudonym Orwell McGubbins.

In my last corporate position, I was Operations Director for a social consulting firm. My creative focus was on the design of printed materials for client communications and the reports we researched.

In my print design for deafscotland, I developed a visual style for their documents and marketing that is accessible to people with visual impairments.

My branding design and development work means that I work across media, communicating a single brand or idea where the target audience is. This means I design communications for multiple marketing channels – on and offline – for social media and emails, as well as developing website designs.

Skills

  • Brand strategy and design
  • Creative direction
  • Marketing Strategy
  • Project management
  • Photography and videography direction 
  • Adobe Creative Suite
    InDesign, Illustrator, Photoshop, After Effects
  • Copy writing and editing

Languages

  • English, native
  • German, conversational

Additional

2020 - 2022

Charity Board Member

Stepping Stones for Families

2015 - 2019

Brand Masterclasses

Young Enterprise Scotland's
Company Programme

2015 - 2018

Guest Lecturer

Strathclyde University
Glasgow Caledonia University
City of Glasgow College

Education

2012

HND 3D Design

City of Glasgow College

Contact

Experience

2020 - Present

Freelance Brand Manager

  • Grew Scottish Engineering’s membership and revenue by £130k through the pandemic
  • Delivered a global strategy for Médecins Sans Frontières that gave the best attended SciDays London ever in 2021
  • Created an accessible brand for deafscotland
2018 - 2020

Operations Director

Taylor Nisbet

  • Tripled yearly turnover in less than 18 months
  • Quadrupled the price of the average project 
  • Delivered first six figure turnover
  • Doubled the size of the team 
  • Grew business from a Glasgow focus to UK wide
2018 - 2020

Marketing Volunteer

2050 Climate Group

  • Designed marketing focusing on email and digital comms
  • Made the brand more accessible Developed the tone of voice, making more accessible to the 2050’s supporters
  • As part of the Young Leaders team, I created new events and comms channels to enable Young Leader’s Development Programme alumni could continue to engage with 2050 and work for a low carbon future
2015 - 2018

Creative Lead

Infinity Potato

  • Led a collective of freelance designers photographers and social media marketers delivering branding, designs and marketing for third sector clients
  • Secured the future of MSF’s global innovation fund with more applicants than all previous rounds combined 
  • Launched Scotland’s first two-year professional acting qualification with 600% more applications than places
  • Brand strategy, marketing, photo and video shoot direction, project management
2013 - 2015

Graphic Designer

The Publishing Bureau

  • Lead designer of a team of designers and writers
  • Delivered print and email campaigns within set corporate styles
  • Focus on national and international charities
  • Rolled out Alzheimer Scotland re-brand across their print materials
2011 - 2013

In-house Designer

The Grand Central Hotel Glasgow

  • Created marketing and designs for the Champaign Bar and hotel events spaces
  • Worked with drinks brands like Moët & Chandon, Veuve Clicquot and Krug
  • Standardised marketing and created branded templates for the team to use