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Online course coming soon
A freelancer’s guide
Reserve your place and be the first to know when it goes live
There are a million ways to design a portfolio that brings you work, so why are most folios a boring grid of projects?
If you’re one of the people who’s poured days (weeks!) of work into your folio only for it to feel like a total waste, then this course is for you.
This course is designed to help junior and mid-weight designers create a portfolio that appeals to your ideal client so they get in touch.
– Over 90 minutes of video explainers
– Step-by-step processes to follow
– Worksheets and checklists
– Email scripts you can copy/paste
Be clear about how you help
Choose your niche and define your ideal client
Stop describing your audience with “anyone who”
Connect with your ideal client
Easily create a short pitch that grabs attention
Define what your landing page needs
Design a landing page that converts
Build trust with your ideal client
Present yourself with confidence
Stop making boring project pages
Select projects that wow your ideal client
Choose between case study or project
Easy ways to elevate small projects
Make an additional PDF portfolio
There are common reasons portfolio websites don’t convert visitors to enquiries. You’ll explore the common mistakes people make in folio design and analyse your own folio to see the small changes you can make that lead to big results.
To convert your ideal client you need know who they are and the value you offer them. You’ll follow a step-by-step process to choose your niche and define an ideal client that feels right for you without being too narrow for your goals.
To make a folio that converts your ideal client you need to be able to talk to them on their level. Don’t worry if you aren’t a writer, you’ll use helpful templates to help you structure and write text that attracts.
Say goodbye to your boring project grid! You’ll learn how to design a landing page that’s laser focused on wowing your ideal client and building their trust in your ability to deliver great work for them.
Why are most project pages boring? Should you write a case study? How can your make the most of a small project? What about PDF folios? You’ll find the answers to these questions and more so you can present your work with confidence.
Get a taste of the course in this 5 minute video where I show you how to easily write a short pitch that describes:
Is your folio bringing you enough work?
Is your folio bringing you the projects you want?
Can you describe your ideal client?
Did you design your folio with your ideal client in mind?
Can you clearly describe your ideal client and how you help them?
Did you start your niche with something other than “anyone who..”?
Is it obvious from your folio who your ideal client is?
Does your folio convert enough visitors to enquiries?
Orwell McGubbins is a designer and Art Director based in Berlin.
He has spent his career working with NGOs, charities, schools and social businesses, supporting people to develop themselves and make the most of life.
Today he continues this work by helping creative freelancers gain the skills and confidence they need to be great at what they do.
He enables people to create the life they want by creating the business they need.
Feel free to contact him on LinkedIn but don’t call without an appointment. He might be socially minded but he’s also a millennial, they hate that.
