If you're viewing this on dark mode and the page is full of unformatted text, sorry it looks poop.. I added the post text to make the page show up on searches.
This text is white for everyone else, they don't even know it's here! There's probs a better way to do it than this but y'know, I can't be an expert at everything..
Anyway, fanx for putting up with it.. luv u xx
When I first started out as a freelancer making money was tough
I was inexperienced with a small folio and I didn’t know how to convince people to hire me to design their branding...
So I created Startup 101
A basic brand package that covered the main forms of comms for new companies in my area
The process worked like this
Client chooses a sketch direction
Logo + mockups
It was a hit! I got loads of work
Quickly the £600 price tag became £800 became £1200 became £2000!
I knew the process inside out, I got better and better at knowing what the client needed, I refined my process, got clients to refer me to other businesses and, as clients built up, I increased my price
And I got so good at feeling what design was right for the client I cut out the sketch decision phase
I was delivering a single set of designs to a happy client it in just 4 hours
£2000 ÷ 4 hours = £500ph
If you’re struggling to sell all your services...
Choose a product you can create that your clients need
Design a process to create it
Learn how to sell it
Work the process till you know it inside out
Collect feedback and get happy clients to refer you
Up your price as you get better