The direction of the campaign was built from that feeling. I planned and directed a ‘day in the life’ media shoot to create energetic images that showed the positive attitude of ACS towards its students. This involved hiring and directing a photographer and videographer, and organising a set of over 20 people on the day of the shoot. The resulting photography and video – [no longer online] – were the basis of the schools marketing campaign, being used across the website and the brand’s social media channels.

I paired the photography with strong, straightforward statements that spoke directly to the actor that won’t give up on themselves. The campaign was applied where aspiring actors would be: on social media, at trade events and in print magazines such as The Stage.