Project

Branding for a modern call answering service

Client
Onwards Answering

 

What I did

Brand identity
Logo design
Marketing image design
Headline writing
Marketing copy writing

Onwards was born out of a problem: in the words of Director Billy Smith, all phone answering services are shit.

They are unreliable, don’t provide the information the client needs and waste client time with unqualified calls. Onwards is the answer to those problems and needed an image to show it! I was asked to create that brand image.

Research into competitors showed a boring industry of same-same. Photos of middle aged women answering phones – as if folk don’t know what a call answering service is. To make Onwards the break from the monotony it wanted to be, I created a bold image and straightforward marketing copy that focused on the value of what Onwards offer.

01

logo

02

marketing poster with headline and brand tagline

03

logo and tagline

04

logo icon

05

logo icon

06

logo icon

07

posters with headlines and marketing copy

08

logo icon

Are you ready to create a brand
that stands out from the competition?