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Book a free 30 min call
Project

Pizza shop branding

Client
Slice House

This was more fun than work. A collab with @am__bodach creating branding and illustrations for @slicehouseuk

The direction was “it’s the best pizza from here to Glasgow, so make it look cool. Cool, but, y’know, don’t make it shit.”

Fair direction – I like straightforward people. And we nailed it 💁

  • Branding
  • Signage
  • Illustrations
  • The cool they wanted
01

pizza in neon

02

shop signage

03

illustration

04

logo

05

illustration

Are you ready to create a brand
that feels authentic?

Enquire now

More logo design projects

Stugo

BioFitness

Scottish Engineering

Were Speciality Tiling

Follow @OrwellMcG on Instagram

Every week there’s advice for creating your brand, more pretty designs and regular nonsense.
Now doesn’t that sound like something worth seeing?

All praise Adobe ⁠ ⁠ #graphicdesign #brandingd All praise Adobe ⁠
⁠
#graphicdesign #brandingdesigner #designmentor #graphicdesignercommunity #branddesigners
You're doing great!⁠ ⁠ When you're having a ba You're doing great!⁠
⁠
When you're having a bad moment, look back on how far you've come and see the amazing progress you've made :)⁠
⁠
#graphicdesign #brandingdesigner #designmentor #graphicdesignercommunity #branddesigners
Are you good at what you do?⁠ Do your clients ge Are you good at what you do?⁠
Do your clients get good results?⁠
Would other bizs benefit from working with you?⁠
Do you want to make more money?⁠
⁠
I can show you how to create a marketing strategy that will make you money⁠
⁠
After two weeks, you'll have a strategy you can use to get more clients and make more money⁠
⁠
Are you interested?⁠
⁠
DM me hullo and I'll tell you how it works⁠
⁠
#convertclients #marketing #alwaysbeclosing #graphicdesign #brandinginspo #brandingdesigner #branding101 #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #sales #selling #designagency #custombranding #minimalistbranding #graphicdesignercommunity #branddesigns #branddesigners #branddesignagency #Conversionrate
Look, I'm not here to tell you things you've heard Look, I'm not here to tell you things you've heard elsewhere are wrong, but "create engaging content" isn't a marketing strategy⁠
⁠
Strategies have clear goals⁠
You use marketing tactics to achieve those goals⁠
The tactics are based on things like your brand personality and what you need to show your audience to help them buy from you⁠
You execute your tactics on channels, social media is just one channel you can communicate with your audience on⁠
⁠
If you just straight for "create engaging content" you're missing any substance ⁠
⁠
You're missing anything that could make you stand out from other freelancers⁠
⁠
In short...⁠
⁠
Ya boring⁠
⁠
Look, we can't all have a huge following online, but we can all create successful marketing strategies ⁠
⁠
It starts with knowing the process to follow to create a strategy⁠
⁠
My clients are following the process I've created for them and are getting the results they want⁠
⁠
Want to stop creating content and start making money? DM me⁠
⁠
#graphicdesign #brandingdesigner #designmentor #graphicdesignercommunity #branddesigners
What will it be like when you're successful?⁠
⁠
Have you ever thought about it?⁠
⁠
Like, how will it feel?⁠
⁠
Will you have everything you ever wanted?⁠
Will you do the things that make you happy?⁠
Will you finally stop and take a break?⁠
⁠
But for real though?⁠
⁠
Will you actually be happy?⁠
⁠
Maybe?⁠
⁠
But, and stick with me, what if you didn't wait?⁠
⁠
What if you tried to be happy now?⁠
⁠
What if you enjoyed the wee things that make up life instead of waiting for a non descript time in the future?⁠
⁠
How could life be if you made yourself happy now?⁠
⁠
Try it out, see how it feels⁠
⁠
xx⁠
⁠
#mentor #freelancer #intro #businesstips #graphicdesignerproblems #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner #hello #custombranding #minimalistbranding #graphicdesignercommunity #branddesigns #branddesigners
I speak to lots of freelancers⁠ ⁠ It's kinda m I speak to lots of freelancers⁠
⁠
It's kinda my job..⁠
⁠
And what always comes out is that they're doing better than they think⁠
⁠
We're programmed to think we're not as successful as we are⁠
⁠
We're programmed to compare ourselves to other people⁠
⁠
We're told what success is and when we don't achieve that think we're made to feel bad about it⁠
⁠
buuuuuuuuuuuuuuuut I got a new angle for you⁠
⁠
What if you stopped comparing, took a moment and thought about what you *actually* want from life⁠
⁠
⁠
You might come to see that you're doing better than you think⁠
⁠
Love you ⁠
⁠
xx⁠
⁠
#mentor #freelancer #intro #businesstips #graphicdesignerproblems #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner #mentoring #logodesinger #branddesign #parentswhofreelance #creativesupport #freelancing #homeworker #freelancecoach #freelancecoaching #freelancerlife #havefun
Having trouble with late payments?⁠ ⁠ Does it Having trouble with late payments?⁠
⁠
Does it feel weird and pushy to ask for money?⁠
⁠
Let me run your finance dept!⁠
⁠
Or y'know, pretend it's me when really it's just you with a different email address ;)⁠
⁠
#beingfreelance #freelancingbusiness #growyourbusinesstoday #ukbusinesscoach #selfemployedsuper #freelancerdesigner #freelancerberlin #mentorfordesigners #graphicdesignerproblems #mentoforfreelancers #mentoring #mentor #freelancer #intro #businesstips #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner
Eugh, we all have them⁠ ⁠ Here's how to spot t Eugh, we all have them⁠
⁠
Here's how to spot them⁠
⁠
And tell us about your best tips for spotting time wasters in the comments⁠
⁠
xx⁠
⁠
#mentor #freelancer #intro #businesstips #graphicdesignerproblems #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner #mentoring #logodesinger #branddesign #parentswhofreelance #creativesupport #freelancing #homeworker #freelancecoach #freelancecoaching #freelancerlife
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About

Orwell McGubbins is a branding designer based in Berlin. 

He has spent his career working with charities, schools and social businesses supporting people to develop themselves and make the most of life. 

Today he continues this work by helping freelancers develop their business skills. He helps people make money doing what they love so they can create a happy life for themselves and the people in their communities. 

Don’t contact him on LinkedIn or call without an appointment. He might be socially minded but he’s also a millennial, they hate that.

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Orwell has helped me see sense and build confidence in what I'm doing. I knew nothing about pricing, about defining my worth and seeing my value.

He's helped guide me before important pitches and meetings and encourages me to keep going when I'm not feeling the best. I feel more clear in my messaging and the actions I need to take to progress to where I want to be.

He's brilliant!
Jo Woodford
Jo WoodfordJNA Design Studio
Orwell's mentoring has been invaluable for me in the last few months as I continue to grow my business. He has a wealth of experience to pull from, he's eager to see his students succeed and he's generous with his time.

You're in good hands with this guy.
Antoine Couturier
Antoine CouturierVideographer
Mentoring with Orwell has helped me grow my business into areas that I didn't even know about. I’m working fewer days, making more money and scaling at a quick rate. Could not recommend Orwell enough!

Master Yoda with better banter!
Kyle Watson
Kyle WatsonBioFitness
I really enjoyed working with Orwell, he guided us and helped develop our brand and our voice. His understanding, expertise and organisation has left us in a better place.

We now understand the importance of making strategies for various parts of our business and are still carrying on what we were taught.

It was a pleasure to work with Orwell, I really appreciate what he has done for us and know he’ll do the same for others.
Tony O'Neill
Tony O'NeillAnimalia

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I'd rather be dancing with my baby. She's well fit.