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Project

Branding, naming and icons for
a web development co with a conscience

Client
Spectre Creative

 

What I did

Brand identity
Logo design
Company naming
Marketing image design
Headline writing
Marketing copy writing
Clothing design
Screen printing

This was a wide project involving naming the company, brand identity, icons, documents and team clothing designs.

The previous iteration of the company was named for the owners, they felt it wasn’t as memorable as they’d like. The name Spectre was a moment of inspiration on my part. The word suited the feel they wanted from the brand – sleek, cool feel with an air of mystery – and the connotations of being ghosts, in the background, making clients web products work made the name perfect for the brand.

I used Courier New to give the feel of a top secret document written out on a typewriter. The codebreaker animation was a fun addition.

At the time Spectre were a values led business delivering a range or services. They needed a way to explain those values and services without reams of text or boring clichés.

The icons became a key to show what services had been enlisted to deliver a project. They appeared on the website, in sales brochures and in proposals, a little part of the brand language showing viewers how things work in Spectre’s brand world.

01

logo

03

business card

02

logo icon

04

marketing doc covers with tagline

05

layout design

06

Icons showing the values and services of Spectre

08

office poster design

07

being awesome icon design

09

logo tshirt

10

social media images

Are you ready to create a brand
that stands out from the competition?

Enquire now

More logo design projects

Project Petrichor

Scottish Engineering Rebrand

Spectre Creative

Stugo

Follow @OrwellMcG on Instagram

Every week there’s advice for creating your brand, more pretty designs and regular nonsense.
Now doesn’t that sound like something worth seeing?

All praise Adobe ⁠ ⁠ #graphicdesign #brandingd All praise Adobe ⁠
⁠
#graphicdesign #brandingdesigner #designmentor #graphicdesignercommunity #branddesigners
You're doing great!⁠ ⁠ When you're having a ba You're doing great!⁠
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When you're having a bad moment, look back on how far you've come and see the amazing progress you've made :)⁠
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#graphicdesign #brandingdesigner #designmentor #graphicdesignercommunity #branddesigners
Are you good at what you do?⁠ Do your clients ge Are you good at what you do?⁠
Do your clients get good results?⁠
Would other bizs benefit from working with you?⁠
Do you want to make more money?⁠
⁠
I can show you how to create a marketing strategy that will make you money⁠
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After two weeks, you'll have a strategy you can use to get more clients and make more money⁠
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Are you interested?⁠
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DM me hullo and I'll tell you how it works⁠
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Look, I'm not here to tell you things you've heard Look, I'm not here to tell you things you've heard elsewhere are wrong, but "create engaging content" isn't a marketing strategy⁠
⁠
Strategies have clear goals⁠
You use marketing tactics to achieve those goals⁠
The tactics are based on things like your brand personality and what you need to show your audience to help them buy from you⁠
You execute your tactics on channels, social media is just one channel you can communicate with your audience on⁠
⁠
If you just straight for "create engaging content" you're missing any substance ⁠
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You're missing anything that could make you stand out from other freelancers⁠
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In short...⁠
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Ya boring⁠
⁠
Look, we can't all have a huge following online, but we can all create successful marketing strategies ⁠
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It starts with knowing the process to follow to create a strategy⁠
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My clients are following the process I've created for them and are getting the results they want⁠
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Want to stop creating content and start making money? DM me⁠
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#graphicdesign #brandingdesigner #designmentor #graphicdesignercommunity #branddesigners
What will it be like when you're successful?⁠
⁠
Have you ever thought about it?⁠
⁠
Like, how will it feel?⁠
⁠
Will you have everything you ever wanted?⁠
Will you do the things that make you happy?⁠
Will you finally stop and take a break?⁠
⁠
But for real though?⁠
⁠
Will you actually be happy?⁠
⁠
Maybe?⁠
⁠
But, and stick with me, what if you didn't wait?⁠
⁠
What if you tried to be happy now?⁠
⁠
What if you enjoyed the wee things that make up life instead of waiting for a non descript time in the future?⁠
⁠
How could life be if you made yourself happy now?⁠
⁠
Try it out, see how it feels⁠
⁠
xx⁠
⁠
#mentor #freelancer #intro #businesstips #graphicdesignerproblems #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner #hello #custombranding #minimalistbranding #graphicdesignercommunity #branddesigns #branddesigners
I speak to lots of freelancers⁠ ⁠ It's kinda m I speak to lots of freelancers⁠
⁠
It's kinda my job..⁠
⁠
And what always comes out is that they're doing better than they think⁠
⁠
We're programmed to think we're not as successful as we are⁠
⁠
We're programmed to compare ourselves to other people⁠
⁠
We're told what success is and when we don't achieve that think we're made to feel bad about it⁠
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buuuuuuuuuuuuuuuut I got a new angle for you⁠
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What if you stopped comparing, took a moment and thought about what you *actually* want from life⁠
⁠
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You might come to see that you're doing better than you think⁠
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Love you ⁠
⁠
xx⁠
⁠
#mentor #freelancer #intro #businesstips #graphicdesignerproblems #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner #mentoring #logodesinger #branddesign #parentswhofreelance #creativesupport #freelancing #homeworker #freelancecoach #freelancecoaching #freelancerlife #havefun
Having trouble with late payments?⁠ ⁠ Does it Having trouble with late payments?⁠
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Does it feel weird and pushy to ask for money?⁠
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Let me run your finance dept!⁠
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Or y'know, pretend it's me when really it's just you with a different email address ;)⁠
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Eugh, we all have them⁠ ⁠ Here's how to spot t Eugh, we all have them⁠
⁠
Here's how to spot them⁠
⁠
And tell us about your best tips for spotting time wasters in the comments⁠
⁠
xx⁠
⁠
#mentor #freelancer #intro #businesstips #graphicdesignerproblems #graphicdesign #brandingdesigner #smallbusinessadvice #smallbusinessuk #smallbusinessbranding #brandingstrategy #brandingexpert #brandingpersonal #brandingcoach #coachfordesigners #designmentor #graphicdesignerlife #brandingagency #mentorfordesigner #mentoring #logodesinger #branddesign #parentswhofreelance #creativesupport #freelancing #homeworker #freelancecoach #freelancecoaching #freelancerlife
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About

Orwell McGubbins is a branding designer based in Berlin. 

He has spent his career working with charities, schools and social businesses supporting people to develop themselves and make the most of life. 

Today he continues this work by helping freelancers develop their business skills. He helps people make money doing what they love so they can create a happy life for themselves and the people in their communities. 

Don’t contact him on LinkedIn or call without an appointment. He might be socially minded but he’s also a millennial, they hate that.

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Orwell has helped me see sense and build confidence in what I'm doing. I knew nothing about pricing, about defining my worth and seeing my value.

He's helped guide me before important pitches and meetings and encourages me to keep going when I'm not feeling the best. I feel more clear in my messaging and the actions I need to take to progress to where I want to be.

He's brilliant!
Jo Woodford
Jo WoodfordJNA Design Studio
Orwell's mentoring has been invaluable for me in the last few months as I continue to grow my business. He has a wealth of experience to pull from, he's eager to see his students succeed and he's generous with his time.

You're in good hands with this guy.
Antoine Couturier
Antoine CouturierVideographer
Mentoring with Orwell has helped me grow my business into areas that I didn't even know about. I’m working fewer days, making more money and scaling at a quick rate. Could not recommend Orwell enough!

Master Yoda with better banter!
Kyle Watson
Kyle WatsonBioFitness
I really enjoyed working with Orwell, he guided us and helped develop our brand and our voice. His understanding, expertise and organisation has left us in a better place.

We now understand the importance of making strategies for various parts of our business and are still carrying on what we were taught.

It was a pleasure to work with Orwell, I really appreciate what he has done for us and know he’ll do the same for others.
Tony O'Neill
Tony O'NeillAnimalia

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I'd rather be dancing with my baby. She's well fit.