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Designer.. Art Director.. Freelance Mentor..

Orwell
McGubbins

I’m Orwell, I’m an independent brand specialist and Art Director based in Berlin.

I’ve been freelancing since 2011 when I designed the logo for Scotland’s Dodgeball team. I’ve created for clients all over the world including The UN, Doctors Without Borders and BBC Studios. 

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want Create the life you
the life you want Create
Create the life you want
want Create the life you
the life you want Create
Create the life you want

Some people I’ve worked with that you may have heard of 

Some people I’ve worked with that you may have heard of 

I'll tell you a secret..

I've failed,
like, a lot.

I’ve been freelancing for a long time and it hasn’t all been plain sailing.

I’ve gone months without income. I’ve made myself miserable with work. I’ve undercharged on projects for fear of losing clients. I’ve lost big projects for stupid reasons. I’ve missed opportunities because I didn’t have the confidence to go for it. I’ve lost close relationships because I was too focused on work. I’ve burned out over and over again. 

I’ve made a million mistakes and I’m successful because of them. 

Without failure their are no lessons. 

Each time I failed, slipped or made a mistake, I’ve picked myself up, learned what I can and got back to work. That attitude, that resilience, led to me working with dream clients on projects that effected people’s lives all over the world.

I’ve turned turned those lessons into a programme full of practical skills, tools and systems that enable you to live the freelance life you want.

But really..

Failure is part of the process

What I'll show you is..

The antidote to the 6 figure hustle culture bullsh*t

When you freelance you have access to a world most people couldn’t even dream of. You can work when you want, with who you want on projects you want. You choose the dreams you want to follow and set the path that makes those dreams your reality! It’s pretty wild!

But it’s so easy to lose your way. To fall into bad habits, endlessly working, pushed and pulled by demanding clients. I’ve done it myself. The first year my biz earned six figures I was miserable. Overworked, burnt out with strained relationships all around me. I told myself never again!

What I’ll show you is the antidote to the 6 figure hustle culture bullshit. I’ll show you how to intentionally create your business to give you the time and money to live a life that brings you joy!

Believe in Yourself

Be the Best
You Can Be

with

Are you ready to create the freelance life you want?

I’ll show you the practical skills that have helped over 100 freelancers make more money, gain back time and live a the freelance life they want

Book a call

About Orwell

Orwell McGubbins is a designer and Art Director based in Berlin. 

He has spent his career working with NGOs, charities, schools and social businesses, supporting people to develop themselves and make the most of life. 

Today he continues this work by helping creative freelancers gain the skills and confidence they need to be great at what they do.

He enables people to create the life they want by creating the business they need. 

Feel free to contact him on LinkedIn but don’t call without an appointment. He might be socially minded but he’s also a millennial, they hate that.

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I am super grateful for the help Orwell has given me, he streamlined my chaotic thinking and been an absolute game changaaaa to my confidence!

I love that he always guides me to the answer of any queries, rather than answering them straight out - it makes learning much more engaging!

This has been the absolute best thing I’ve ever done for my career 💖💖
Nicole Menzies
Nicole MenziesMenzies Designs
Working with Orwell has been a life changing experience for me. He's the voice of reason I use with my clients but can't ever give to myself and he's a wicked guide when it comes to overcoming the mental hurdles that pop up.

I can't recommend him enough if you are sick of overworking and being under paid. You deserve to have a life and enjoy your work. Just hire him.
Ashley Ross
Ashley RossGoing Merrily
Orwell's mentoring has been invaluable for me in the last few months as I continue to grow my business. He has a wealth of experience to pull from, he's eager to see his students succeed and he's generous with his time.

You're in good hands with this guy.
Antoine Couturier
Antoine CouturierVideographer
Orwell has helped me see sense and build confidence in what I'm doing. I knew nothing about pricing, about defining my worth and seeing my value.

He's helped guide me before important pitches and meetings and encourages me to keep going when I'm not feeling the best. I feel more clear in my messaging and the actions I need to take to progress to where I want to be.

He's brilliant!
Jo Woodford
Jo WoodfordJNA Design Studio
Mentoring with Orwell has helped me grow my business into areas that I didn't even know about. I’m working fewer days, making more money and scaling at a quick rate. Could not recommend Orwell enough!

Master Yoda with better banter!
Kyle Watson
Kyle WatsonBioFitness
Orwell has helped me develop my own marketing plan from an organic approach. I have learnt many valuable lessons from him.

He’s helped me gain confidence in launching my own business and leaving employment forever!
Chelsea Wunneburger
Chelsea WunneburgerWriter
I really enjoyed working with Orwell, he guided us and helped develop our brand and our voice. His understanding, expertise and organisation has left us in a better place.

We now understand the importance of making strategies for various parts of our business and are still carrying on what we were taught.

It was a pleasure to work with Orwell, I really appreciate what he has done for us and know he’ll do the same for others.
Tony O'Neill
Tony O'NeillAnimalia